Branson, Missouri, 1996 – 1998
- Increase American Express charge volume in Branson, Missouri
- Establish marketing program to target new customers for Branson Theater
Association
Solution:
- Developed a leisure travel package targeted to individuals and families, sold
through travel agencies and directly to the consumer
Results:
- Provided access to a new customer base in addition to the traditionally
successful group business - Expanded distribution channel through travel agency community with a profitable
product - Developed valuable relationships and cooperation of 45 theaters in the market,
along with several restaurants and shopping centers. - Program signed long-standing hold out theater, delivering substantial increase in
charge volume
