Visitors Bureau, 1997 – 2006
- Build awareness of Fort Worth as a leisure destination market
- Increase weekend hotel occupancy and expand awareness of the recent
city renovations and attractions - Increase multi-stays and cross-attraction visits, capitalizing on pre and
post convention opportunities
Solution:
- Developed and executed The Fort Worth Getaway travel package -
combining multiple hotel and attraction partners, marketed to support
various special events and attractions throughout the calendar year - Distribution channels include tour operator, travel agencies and
consumers
- Methods of delivery include direct mail, the Internet, newspaper
inserts, newspaper, magazine and trade shows. - Executed a Radio Barter Program promoting special summer tie-
ins with select hotels
Results:
- Provided the first cross-attraction, special event marketing platform to
promote overnight stays - Increased awareness and understanding of how to work with tour
operators for hotel partners - Facilitated cooperative marketing efforts between hotels and attractions on
more targeted marketing efforts
