Visitors Bureau 1999 – 2004
- Build awareness of Houston as a leisure destination market
- Increase weekend hotel occupancy
- Open new channels of distribution through travel agencies
Solution:
- Developed and executed The Houston Getaway travel package - combining
multiple hotel and attraction partners, marketed to support various special
events and attractions throughout the calendar year - Distribution channels include multiple tour operators, travel agencies and
consumers. - Methods of delivery include direct mail, the Internet, newspaper inserts,
newspaper, magazine and trade shows.
Results:
- Leisure bookings from the package have increased 159% and room nights are
up 171% over previous year - Facilitated cooperative marketing efforts between hotels and attractions on more
targeted marketing efforts
