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A program was needed to increase inbound tourism from Mexico to Texas, increase spend in Texas with participating partners and increase room nights and economic impact in Texas from the Mexican traveler. |
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American Express wanted to increase awareness and knowledge of US destination partners with American Express travel counselors |
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American Express wanted to increase American Express charge volume in Branson, Missouri & establish marketing program to target new customers for Branson Theater Association |
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Fort Worth wanted a comprehensive program to increase destination awareness & increase hotel occupancy |
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Houston wanted to develop a program to support hotel and attraction partners to increase awareness of city as a leisure destination and increase weekend hotel occupancy |
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Arlington needed a co-op program with local partners that would open new distribution channels |
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