and German Tourist Market to US
Destination Partners 1999 - 2001
- Open new channels of distribution through American Express Travel
agencies in the UK and Germany - Increase awareness and knowledge of US destination partners with
American Express travel counselors
- Coordinated the development of travel package ad placed in US
destination planner distributed in UK and Germany - Developed CD Rom destination training program including all US
destination partners
Results:
- Special value added offer for American Express Cardmembers
- Destination training CD Rom used as official US destination training for
travel counselors
